Boost vocal presence ~2-5 kHz where the ear is most sensitive to win the masking war.
Use sidechain/ducking so the kick momentarily dips the bass (temporal de-masking).
Pan competing instruments left/right so each ear gets a clearer maskee.
If a sound is buried, EQ-cut its masker before you reach for more volume.
Everyday analogy
It is like trying to hear your mate talk right next to a running blender: their voice is still there, but the noise swamps the exact ear band that would have caught it.
Watch out
Myth: turn the quiet sound UP to fix masking. Truth: that just raises the whole mix and re-buries it. Instead CUT the masker with EQ to open a frequency window.
Fun fact
MP3 only works because of masking: the encoder works out which sounds are masked and permanently deletes them, throwing away most of the data while you hear no difference.
Key takeaways
Loud sound raises your hearing threshold so the quiet one drops out of audibility.
Strongest when both sounds share the same critical band (close in pitch).
Masking spreads upward in frequency more than downward.
Temporal masking hides sounds ~10 ms before and up to ~200 ms after a loud hit.
EQ carving creates space so sounds stop masking each other.